Pineapple

Campaign
Agency Network: 
Published/Aired: 
December 2008
Watts:  Pineapple

Description

Print advertisement created by Lowe, Chile for Watts, within the category: Non-Alcoholic Drinks.

Advertising Agency: Loweporta, Santiago, Chile
Creative Director: Kiko Carcavilla / Cadillac
Art Director: Eugenio Spencer
Copywriter: Matias Celis
Illustrator: Ricardo Salamanca
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izmild's picture

No appetite. It's better there is flash or drops of water to make it fresh

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

AdvMan's picture

Same Same Same idea.

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 293
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

picktokyo's picture

z

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

nice, tidy, nice font.

Guest
Guest's picture

Tropical pineapple? Isn't pineapple tropical by it's very nature? I get what you're trying to communicate, but to me it looks like this is a regular pineapple with a really big sticker on it... Maybe you need something in the image for a size reference..

Guest
mark3r's picture

Are you from this planet? Can't you see that the sticker is the size of the pineapple?? That is the "reference". Everyone knows those stickers are small... God!!

mark3r
Activity Score 1921
Art Director at Scout
Guest's picture

yes these stickers are always small... but now it looks like a huge sticker on a pineapple... somethings wrong with the proportions, maybe it would have helped if they showed a little bit more of the fruit and not covered it...

Guest
ManojMaani.com's picture

Good art

ManojMaani.com
Activity Score 117
Sr. Art Director, Maa Bozell, Bangalore
Guest's picture

buena idea. me tinca trucha, pero está buena, simplecita.

Guest
Guest's picture

dooone!:))
i'm kiddin but it s funny how y all keep sayin that shit:)

Guest
Guest's picture

zzzzzzzzzzzzzz

Guest
Sever's picture

no subtance, no content.
OK, NOW THE TRENDS IS LIKE TO MAGNIFIE OR SHRINK THINGS, K LETS ALL DO THAT SHIT WITH ANY PRODUCT.
MAN, FUCK THAT, JUST THINK HOW MANY SHRINKED OR MAGNIFIED THINGS ARE SENT TO CANNES.. JUDGES MUST BE SICK..

PLUS, WHY SALAMANCA?, SALAMANCA IS THE BEST AND ONLY ART DIRECTOR IN CHILE, TRY TO USE IT WHEN IT REALLY MEANS.

Sever
Activity Score 41
Freelancing
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