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Grapefruit

Campaign
Agency Network: 
Published/Aired: 
February 2013
WATERisLIFE:  Grapefruit

Description

Print advertisement created by DDB, United States for WATERisLIFE, within the category: Public Interest, NGO.

Caption

I accidentally cut my grapefruit on the wrong axis.
Donate to help solve real problems.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Head of Content TVP: Ed Zazzera
Photographers: Alec Helm, JT Elbracht
Retoucher: John Cason
Designer: Juan Carlos Pagan
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JuanCabral's picture

Great

JuanCabral
Activity Score 45
OopsyOp's picture

Not great. Done !

OopsyOp
Activity Score 33
talkingisfree's picture

It feels good to see a good campaign with no fireworks and just a solid idea with a strong, relevant truth on it.

talkingisfree
Activity Score 2712
Art Director
Owolawi's picture

Awesome PSA!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

raynold's picture

solid metal

raynold
Activity Score 336
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