Agency Network: 
July 2010
Warner / Sherlock:  2


Print advertisement created by Escala, Brazil for Warner, within the category: Media.


That afternoon you must have waited for your husband to fall asleep to do something crazy. You had been planning it for a long time and calculated every move: you even left a suitcase hidden behind the door, as shown by the marks of dirt on the freshly painted wall. You left your house without the neighbours noticing and the first thing you must have done was call your best friend, since you don’t do anything without telling her. Everything indicates you have arranged to meet each other at the nearest shopping mall. Your latest credit card bills show that you often go there. There you obviously spent a lot, as usual, and vanished without telling anything to your friend. The shopping security cameras show you for the last time at the DVD section of a bookstore. According to the girl at the cashier, you left in a hurry without waiting for the change. It was probably there that you decided to go back to your husband.
We deduce you will love it.
Available in DVD and Blu-ray.

Advertising Agency: Escala, São Paulo, Brazil
Creative Director: Getulio Albrecht
Art Director: Silvio Moreno
Copywriter: Heitor Bisi
Producers: Gabriela Grazziotin, Mafê Massoni
Media: Cláudia Ferreira Paim
Account Manager: Raquel Konen
Art Buyer: Marina Pimentel
Photographer: Alê Torres - PICT
Image Retouch: PICT
Lettering Design: Andréa Branco
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Bob.C's picture

V nice - I think that this has the best copy of the three, the others don't share the twist at the end.

Activity Score 1155
Copywriter at Convince Ltd |

= =

Kriativity's picture

yup i agree!

Activity Score 414
ace85le's picture

Better than the other two but not strong enough to carry the whole campaign's weight.

Activity Score 3935
Marketing Manager |


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Zulu-1's picture

Too much copy. People are lazy to read... It doesn't work for me. *Believe Dat*

Activity Score 130
Copywriter at Ogilvy
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