Agency Network: 
March 2008
Wall Street Institute School of English:  India


Print advertisement created by Monday, Thailand for Wall Street Institute School of English, within the category: Education.


Other countries: Yes
India: No
Learn to speak english, the world language.

Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Wiboon Leepakpreeda
Art Directors: Wiboon Leepakpreeda
Copywriters: Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti
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LimitedTimeOffer's picture

This one works least well as it's not apparent (like a hand signal) we're supposed to be interpreting a communication here (nodding).

That said this idea has been done about a million times before, HSBC, BBC, IBM but to name a few off the top of my head.

Activity Score 200
Advertising Agency
T-bone's picture

These are awful. All three. Terrible copy. Horrible message. Disgusting art direction. If I were the creative, I would never put this on display to the world. Shameful. Sorry.

Activity Score 48
Critical Mass
kurtberengeiger's picture

I used to have an Indian colleague and this head-shaking thing always confused me... That anecdote aside, I had to look at the other adverts in the series before I got the concept...

Activity Score 7357
Citizen13's picture

Worst ad I've seen in years...

Activity Score 478

"Assume nothing, question everything."

Totto's picture

wat crap. Vertical head shake = yes
horizontal headshake = no

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Totto's picture
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

p.syche's picture

it ALMOST works, except that in Bulgaria it's like in India and unlike USA and most of Europe. I knew about Bulgaria and didn't know about India so I got really confused at first...

Activity Score 267
tom tong baboon's picture

What do you expect of a moron MD, hien, hien hehehehe, hien.

tom tong baboon
Activity Score 28
Ho Chi Minh
pindaro's picture

the art direction is nasty.

Activity Score 524
Creative Director |

troubadour's picture

too many cooks spoil the broth

Activity Score 20
elitistjerk's picture

In a sea of stupid comments from people that don't think before they right, it's actually the first time I find two people that realised two things:

a) of course they do the same in Bulgaria but guess who the two countries with the most explosive economic growth are and where these ads are from. That's China and India, of course they were going to pick India over Bulgaria any day (ads made in Singapore). And Indians work everywhere.

b) Of course it's been done before by HSBC (The World's Global Bank or whatever their headline was), the ads are still running if you visit various airports or travel in the least bit.

Activity Score 54
p.syche's picture

it's nice of you to pick out my comment as one of the "intelligent" ones.

although if you go for general criticism you should make sure you spell correctly. there's nothing more embarrassing than writing that everybody's stupid with real basic mistakes.

- your first sentence, it's WRITE and not RIGHT.

talking about a sea of stupid people...

Activity Score 267
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