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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Monday, Thailand for Wall Street Institute School of English, within the category: Education.

Caption

Other countries: OK
Brazil: Ass hole!
Learn to speak english, the world language.

Advertising Agency: Monday, Bangkok, Thailand
Creative Directors: Wiboon Leepakpreeda
Art Directors: Wiboon Leepakpreeda
Copywriters: Passapol Limpisirisan
Illustrator: Visionary
Agency Producer: Yutthachai Yutthachaisanti
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Highest Rated

Banner2k5's picture

HSBC the worlds local bank.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

BOOBJOB LOOBCANNON's picture

I've seen reference to how this gesture means asshole in portuguese, but it was a tv ad for a car, or a credit card I think.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

jazarah's picture

in some arab countries it means i will kill you

jazarah
Activity Score 1262
BOOBJOB LOOBCANNON's picture

Really? that's nuts.

Which ones?

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

corporal_hicks's picture

In turkey it means faggot, so these ads makes sense...

corporal_hicks
Activity Score 365
Art Director
Totto's picture

it means three in india. howzzat

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

sloppy4's picture

could really do without the exclamation point.

sloppy4
Activity Score 1492
BFB's picture

I do like the insight in these but I think the copy kinda ruins it

BFB
Activity Score 936
Copywriter
sold's picture

in braSil, this means OK (with 3 fingers up).
to mean ass hole you need to turn the ad 90 degrees (3 fingers to left or right, and that circle up) AND need to open and close that circle simulating "broken ass".

sold
Activity Score 3379
Copywriter
ricklongo's picture

Really? This gesture means "asshole" in just about everywhere I've been here in Brazil.

ricklongo
Activity Score 1244
sold's picture

a bahia é grande, sampa, a continuação da bahia, também, mas o brasil é bem maior.

quando vc coloca os 3 dedos pra cima mostrando a palma da mão com esse "o" feito pelo polegar e indicador, é OK.

pra significar veado/gay ou "queima-rosca" é preciso colocar o buraco feito com o polegar e o indicador pra cima e fazer ele "piscar" abrindo e fechando o "buraco".
não existe o xingamento "buraco de cú" no Brasil, "meu rei".
aqui é o "pau-no-cú", ou o "queima-rosca"...

não sei o q vc chama de "everywhere", mas eu já morei em 6 estados da federação e, sem o "piscamento" do "o" feito com polegar e indicador, esse símbolo é tão somente OK.

sold
Activity Score 3379
Copywriter
Jet Propulsion Lab's picture

This leads me to believe people's assholes are big and wide open in Brazil.

What the hell's going on down there?

Jet Propulsion Lab
Activity Score 10679
Copywriter
Pogi5's picture

Lol. I wonder if there is a hand gesture for "goatse"

Pogi5
Activity Score 253
Art Director at Vancouver, BC
krautland's picture

okay ads but nothing exceptional. it's an old concept as well. HSBC did it a couple of years ago. they showed what different symbold meant around the world.

krautland
Activity Score 3216
Art Director at erm... no calls please.
but_why's picture

You telling me that this is the most convincing argument someone could come up with for speaking English. Lame.

but_why
Activity Score 280
Watford
spyro_e82's picture

bad colour combination!

spyro_e82
Activity Score 46
softcell dnc, malaysia
Banner2k5's picture

HSBC the worlds local bank.

Banner2k5
Activity Score 551
Copywriter at University of Central Lancashire, Preston, UK |

www.bahonsadvertising.co.uk

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