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Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Art Director:Jeff Suthons

Print advertisement created by Wild Colonial Boys, United Kingdom for Wainwright, within the category: Alcoholic Drinks.

Caption

Trespassers will be welcomed.
Now wouldn’t that be a refreshing sight? Just like a glass of Thwaites Wainwright. An award-winning golden ale, it’s named in honour of the celebrated Lakeland fellwalker Alfred Wainwright. After a long walk, you’ll find its hoppy aroma and citrussy flavour welcome refreshment indeed.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
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tazyboy's picture

good art direction

tazyboy
Activity Score 777
Art Director
khronos's picture

old school! nice

khronos
Activity Score 998
Copywriter
jackmancer2017's picture

Lovely artdirection - but the idea is a bit odd and goes to the product way to fast.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ankitadv's picture

awesome

ankitadv
Activity Score 818
kleenex's picture

Winner on art direction.

kleenex
Activity Score 52706
Web Designer/Developer
bate_palmas's picture

Agree with Jaap. The link is frustratingly not resolved

bate_palmas
Activity Score 1479
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