Also From This Campaign 6
Description
Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.
Art Director:Jeff Suthons
Print advertisement created by Wild Colonial Boys, United Kingdom for Wainwright, within the category: Alcoholic Drinks.
Trespassers will be welcomed.
Now wouldn’t that be a refreshing sight? Just like a glass of Thwaites Wainwright. An award-winning golden ale, it’s named in honour of the celebrated Lakeland fellwalker Alfred Wainwright. After a long walk, you’ll find its hoppy aroma and citrussy flavour welcome refreshment indeed.
Creative Directors: Jeff Suthons, Dean Turney
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Lovely artdirection - but the idea is a bit odd and goes to the product way to fast.
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