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Four heads

Agency Network: 
Published/Aired: 
July 2011
Wagon Wheels:  Four heads
Wagon Wheels Print Ad -  Four heads

Description

Print advertisement created by Y&R, Australia for Wagon Wheels, within the category: Confectionery, Snacks.

Advertising Agency: George Patterson Y&R, Australia
Executive Creative Director: Julian Watt
Copywriter: Alex Wadelton
Art Director: David Joubert
Typographer: David Joubert
Art Buyer: Matthew Comensoli
Account Supervisor: Emma Boyle
Advertiser's Supervisor: Jessica Cribb
Account Manager: Eleanor Rout
Planner: Moensie Rossier
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Highest Rated

Roger Keynes's picture

Ten paragraphs are better than seven.
But 13 would have been better.
Was part of the brief to hide the fact that there's a cash prize.
Or even a competition?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

The JACK's picture

IS IT an Ad?????

The JACK
Activity Score 438
Marketing Manager
Roger Keynes's picture

Ten paragraphs are better than seven.
But 13 would have been better.
Was part of the brief to hide the fact that there's a cash prize.
Or even a competition?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

When it comes to copy one paragraph is always better than 4+.

I am afraid many readers would miss the cash prize part as they won't get to it.

I fancy a better ad.

atb2005
Activity Score 13557
Roger Keynes's picture

Well put, atb.

Succinct and to the point.

And in three paragraphs. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

scobro's picture

Random. But not alright. While the ad was amusing (parts) I agree that it was far too long. It seemed more scatterbrained than random.

scobro
Activity Score 6
gtbernstein's picture

Wow, when did someone turn on the Time Machine and go back to 1982 to do their ads. Retro can be cool, be this missed the mark.

gtbernstein
Activity Score 51
Creative Director at Guns & Butter
NITROXROX's picture

I love the fact that the Silver Lion it won at Cannes proves how insignificant your comments are.

NITROXROX
Activity Score 130
Creative Director
Roger Keynes's picture

I love the fact that Cannes Press judges awarded a Lion to an obviously scam campaign.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

NITROXROX's picture

Dear Roger

if you wish I am more than happy to supply you all the necessary documentation required to prove that this campaign was in fact not scam. But I guess we are all entitled to our opinions. I'm sure you're a big cheese in the freelance creative industry of Adelaide.

NITROXROX
Activity Score 130
Creative Director
Roger Keynes's picture

Big Nitro ...
I wasn't referring to this campaign being a scam.
But, thanks for looking me up!
x Big Gouda

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

dean viii's picture

wow. looks like an 80s ad, and a bad one. let alone a bad headline. time to go to school.

dean viii
Activity Score 1686
Creative Director
Lazarus's picture

I love wagon wheels. Yummy.

Lazarus
Activity Score 1537
Creative Director
akshaysrikar's picture

They obviously took a classic path to present their classic product (btw Wagon Wheel is actually pretty awesome).

But by the looks of it, they haven't gone all the way. For, e.g. take a look at the ad from the below link, which btw is one of the greatest ad ever made. It clearly represents the copy part, the address part and stuff.
Anyways, the bottom line is, the execution has killed the message.

http://farm3.static.flickr.com/2508/4295401446_bef73945b2.jpg

akshaysrikar
Activity Score 420
India
Seriously Crazy's picture

too much copy *sigh* flip!

Seriously Crazy
Activity Score 638
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