Muffin

Campaign
Agency Network: 
Published/Aired: 
January 2010
W Network:  Muffin

Description

Print advertisement created by Zig, Canada for W Network, within the category: Media.

Advertising Agency: Zig Toronto, Canada
Executive Creative Director: Martin Beauvais
Associate Creative Director: Niall Kelly
Art Director: Rachael Blumenfeld
Copywriter: Sarah Di Domenico
Strategic Planner: James Powell
Team Leader: Sheri Hachey
Print Producer: Jen Dark
Studio: Cade Chan & Jeremy Thompson
Photo Advertising Agencys: Michael Graf
Retouching & Post: Brett Simms
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Highest Rated

tirthomitro's picture

the message is sure to hit the heads.
but only for the male of the species. hope they too have
something for them in this effort.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tirthomitro's picture

the message is sure to hit the heads.
but only for the male of the species. hope they too have
something for them in this effort.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

dilir's picture

I went into the red, went into the black, into the valley of dry bone dreams...

dilir
Activity Score 31
everartz's picture

i like the way the headlines are written..

everartz
Activity Score 7613
Art Director |

| everartz |

jackmancer2017's picture

this will be effective for both man and woman

jackmancer2017
fadirahhal's picture

i dn't like the background, very strong copy...

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
CopyRight's picture

just don't fart on the muffin baby :D

CopyRight
Activity Score 713
Notorious's picture

I LOVE THE WHOLE CAMPAIGN, I GIVE YOU MY CANNES AWARD

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

J Designer's picture

This one I don’t get. In the previous ads the pear shape and apple shape are common names for body types. However the muffin top is a negative way of describing a fat girl who wears clothing that is too small (usually paints) that creates a roll of fat (or a muffin top). Personally I would not like to "learn to love my muffin top", and instead buy clothes that fit.

That said I love the photo, the layout and the font.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
silvi's picture

I agree with J Designer, but still like this campaign. Looks fresh.

silvi
Activity Score 4170
Copywriter
bi_sign's picture

so cute

bi_sign
Activity Score 262
Art Director
csricharan's picture

so real and so niiiiiiiiice.

csricharan
Activity Score 17
Copywriter |

would you do the same if it was your brand and your money?

ccard88's picture

Does anyone know the name of this beauty? And was she ever actually on the advertised program?

ccard88
Activity Score 3
Other
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