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Caveman, 3

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Ruf Lanz, Switzerland for VZ Wealth Management, within the category: Finance.

Caption

Don't follow your instincts. Systematic investment strategies.

Advertising Agency: Ruf Lanz, Zurich, Switzerland
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Thomas Schöb
Photographer: Jonathan Heyer
Compositing: Patrick Rohner
Modelling: Gerd Caris
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bate_palmas's picture

Riiiiiight. Using apes dressed as businessmen really makes me believe your wealth management is systematic...

bate_palmas
Activity Score 1479
tlc's picture

You re being unfair dude. It's just trying to show you how primitive the competition is. And no, unless you are 5 yo that is not so difficult to get, so I can only assume that you just wanted to say something, anything. Dissing the competition is nothing new and if it's done the right way, like in this instance, works.

tlc
Activity Score 64
Copywriter
bate_palmas's picture

Hmmmm...point taken man. but I still think it's a rather basic idea and a tenuous link to this kind of industry.

bate_palmas
Activity Score 1479
danielchapman's picture

Actually, it's quite unclear... clumsy even. Thumbs down.

danielchapman
Activity Score 292
Nike Diesel's picture

I agree.

Nike Diesel
Activity Score 13630
Art Director
Nike Diesel's picture

*cavemen

Nike Diesel
Activity Score 13630
Art Director
danielchapman's picture

If the tag line wasn't so long winded, and see-say... the ad wouldn't be extremely poor.

"New age investment is here"
"Investment tools for modern day"

etc etc etc

danielchapman
Activity Score 292
bate_palmas's picture

That makes more sense

bate_palmas
Activity Score 1479
tlc's picture

True.

tlc
Activity Score 64
Copywriter
advertising ninja's picture

this is a risky campaign.. not sure if it pays off. people are usually quite proud of their "instincts"..they think that is what brought them there.. and on top of that, they are kind of calling their customers "cavemen".. not so smart either.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
advertising ninja's picture

certainly striking visually.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Tom Megginson's picture

GEICO owns cavemen.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Nike Diesel's picture

Yup! They're all trademarked.

Nike Diesel
Activity Score 13630
Art Director
joelapompe's picture
joelapompe
Activity Score 3861
Nike Diesel's picture

my one and only favorite campaign from Wrangler

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

I just do not think it works.

kleenex
Activity Score 52690
Web Designer/Developer
olimurugavel's picture

Is that a neanderthal ??

olimurugavel
Activity Score 72
Graphic Designer |

Oli Murugavel
I love any and all situations where you celebrate creativity

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