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Creative Typography in Advertising
Description
Advertising Agency: DDB Paris, France
Print advertisement created by DDB, France for Voyages-Sncf.com, within the category: Transport.
Don't hesitate any longer.
Head of Art: Hélène Chapdaniel
Art Director: Faustin Claverie
Post Production: Mécanique Générale
Copywriter: Fabien Teichner
A visual gag that doesn't connect with the target at all.....
I believe this campaign is fixed by a competitor... The whole campaign is leaving a message of "danger". Who wants his brand reminds that?
it means that you should get rid of your hesitation to take a ride in train by stopping the thought that comes across your head, which is depicted differently in every ad.
personally i think its a good thinking although it has a hidden message that it could be dangerous to take a ride in these trains for various unknown reasons.. agitators maybe!
| everartz |
i was assuming similarly, u made it more clear
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~ Quite obviously, I have gathered no moss ! ~
I love this campaign. Good memories from the Paris metro.
i saw it in paris subway, i liked it a lot.
it simply says that hesitation will consume you and that you have to seize the day (-at 30€ seize it now !) it does connect great with target (15-30?), last year big trend was the geeks and nerds.
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