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Think

Campaign
Agency Network: 
Published/Aired: 
November 2009
Voyages-Sncf.com:  Think

Description

Advertising Agency: DDB Paris, France

Print advertisement created by DDB, France for Voyages-Sncf.com, within the category: Transport.

Caption

Don't hesitate any longer.

Executive Creative Director: Alexandre Hervé
Head of Art: Hélène Chapdaniel
Art Director: Faustin Claverie
Post Production: Mécanique Générale
Copywriter: Fabien Teichner
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Jakarta Jack's picture

A visual gag that doesn't connect with the target at all.....

Jakarta Jack
Publiz's picture

I believed that "voyage SNCF" was present only in France.

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

satrianee's picture

I believe this campaign is fixed by a competitor... The whole campaign is leaving a message of "danger". Who wants his brand reminds that?

satrianee
Activity Score 3748
mpared's picture

crap

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

silvi's picture

What´s the message here?

silvi
Activity Score 4172
Copywriter
szkwadrat's picture

can anyone tell me what is it about?

szkwadrat
Activity Score 210
Graphic Designer
everartz's picture

it means that you should get rid of your hesitation to take a ride in train by stopping the thought that comes across your head, which is depicted differently in every ad.
personally i think its a good thinking although it has a hidden message that it could be dangerous to take a ride in these trains for various unknown reasons.. agitators maybe!

everartz
Activity Score 7613
Art Director |

| everartz |

rolling.stone's picture

i was assuming similarly, u made it more clear

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

szkwadrat's picture

thx

szkwadrat
Activity Score 210
Graphic Designer
Guest's picture

I love this campaign. Good memories from the Paris metro.

Guest
Starb's picture

i saw it in paris subway, i liked it a lot.
it simply says that hesitation will consume you and that you have to seize the day (-at 30€ seize it now !) it does connect great with target (15-30?), last year big trend was the geeks and nerds.

Starb
Activity Score 35
Copywriter at Sup de Pub Paris.
observant vicky's picture

it looks like a video game ad.....

observant vicky
Activity Score 194
Copywriter
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