Vote Responsibly

Agency Network: 
February 2019
Vote Responsibly
Vote Responsibly


Nigeria is currently in the middle of a national election. The idea demonstrates how selling one’s vote is like selling one’s freedom. This is depicted by showing someone behind a prison bar made from the logo of the Nigerian currency.


You sell your freedom when you sell your vote.

Advertising Agency: SO&U, Lagos, Nigeria
Executive Creative Director: Anthony Ekun
Creative Director: Chris Ogunlowo
Deputy Creative Director: Abraham Cole
Group Heads: Uche Osoka, Aderogba Arimoro
Copywriter: Ogechukwu Agbalugo
Art Director: Kolade Akintola
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