Advertisement

Safety Features, Dual airbag

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Objective: To showcase the safety features of Volvo cars in their exclusive showrooms.

Description: Volvo has always been a pioneer in safety technology in the world of automobiles. From inventing the first safety belt to ground breaking features for safer roads today; they have revolutionized the way people drive. Volvo wanted to educate its buyers in India of the various unique safety features their cars come with. Therefore, posters were designed to be put in their showrooms and in true Scandinavian minimalistic style; these posters explained each feature in a very innovative typographical play.

Copywriter: K.Deepak Kumar

Print advertisement created by Lintas, India for Volvo, within the category: Automotive.

Advertising Agency: Pickle Lintas, New Delhi, India
Creative Director: Sujit Das
Art Directors: K.Deepak Kumar, Rajnish Tripathi, Sachin Saj
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Highest Rated

Shawali's picture

The letter B represents the double airbag.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

interesting use of text.

kleenex
Activity Score 53276
Web Designer/Developer
Kreankak's picture

I don't get it. Air bag can't be used ?

Kreankak
Activity Score 41
Shawali's picture

The letter B represents the double airbag.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Andrej Troha's picture

Dual airbag? In 2012? Really? C'mon... stop spoofing.

Andrej Troha
Activity Score 613
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