Description
Print advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.
Caption
Detecting pedestrians before you do
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Copywriter: Jacob Nelson
Art Director: Johan Eghammer
Art Designer: Mikko Timonen
Advertiser's Supervisor: Bengt Junemo
Account Supervisor: Anders Boyhén
Account Manager: Anna Levegård
Copywriter: Jacob Nelson
Art Director: Johan Eghammer
Art Designer: Mikko Timonen
Advertiser's Supervisor: Bengt Junemo
Account Supervisor: Anders Boyhén
Account Manager: Anna Levegård
Dec 05, 2011 - 11:28vote4pedro
nice thought. but in reality, i'll see the pedestrian before i read the headline. without seeing the before and after as they've shown it here, most people probably won't get it.
Copywriter
Dec 05, 2011 - 12:53Lawson Hembree
Clever idea, but as vote4pedro mentioned, if you're just flipping through a magazine, the point of the ad will be lost on the average person.
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Dec 05, 2011 - 23:23morse
Stunning. I can imagine that it works very well in reality.
Art Director |
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