Pedestrian

Campaign
Agency Network: 
Published/Aired: 
December 2011
Volvo:  Pedestrian

Description

Print advertisement created by Forsman & Bodenfors, Sweden for Volvo, within the category: Automotive.

Caption

Detecting pedestrians before you do

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Copywriter: Jacob Nelson
Art Director: Johan Eghammer
Art Designer: Mikko Timonen
Advertiser's Supervisor: Bengt Junemo
Account Supervisor: Anders Boyhén
Account Manager: Anna Levegård
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Highest Rated

simonds08's picture

how creative

simonds08
Activity Score 592
vote4pedro's picture

nice thought. but in reality, i'll see the pedestrian before i read the headline. without seeing the before and after as they've shown it here, most people probably won't get it.

vote4pedro
Activity Score 4599
Copywriter
Lawson Hembree's picture

Clever idea, but as vote4pedro mentioned, if you're just flipping through a magazine, the point of the ad will be lost on the average person.

Lawson Hembree
Activity Score 444
simonds08's picture

how creative

simonds08
Activity Score 592
Hadrons's picture

brilliant !

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture

Stunning. I can imagine that it works very well in reality.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

raugusto's picture

Love's that!

raugusto
Activity Score 53
Executive Creative Director at Leo Burnett Dubai & Publicis Middle East
Nike Diesel's picture

Excellent stuff. Fun too, on a serious matter.

Nike Diesel
Activity Score 13708
Art Director
jackblack's picture

Seems too easy. But it works. So okay. It's alright.

jackblack
Activity Score 2363
Art Director
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