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On your mark

Agency Network: 
Published/Aired: 
August 2008
Volvo:  On your mark
Volvo Print Ad -  On your mark

Description

Print advertisement created by Euro RSCG, Australia for Volvo, within the category: Automotive.

Caption

We wish all the aussie athletes a successful olympics.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Alex Evangelinidis
Copywriter: Alex Tagaroulias
Photographer: Skeet Booth
Retoucher: Antony McDonald
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sloppy4's picture

maybe that was their problem, they were running backwards.

sloppy4
Activity Score 1492
alvinpck's picture
alvinpck
Activity Score 1467
Art Director
LeeMoh's picture

lool… nice one.

They meant it to be a car acceleration pedal...

It's like: “With Volvo you don’t need to run… you just get laid”

LeeMoh
Activity Score 424
volumen's picture

quite old approach to print, but visual seduction as i see here still impress me. simple.

volumen
Activity Score 330
Graphic Designer
Whitefang's picture

Good. If it was 1990.

Whitefang
Activity Score 509
Brema's picture

Hey that could also be the BRAKE pedal.. fat lot of good it will do the athlete

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

pscs's picture

uhhh..

another one of these ads where the brands have to be kept out -- like when's the last time you saw a REAL athlete wearing non-branded shoes?

pscs
Activity Score 440
SAC
syammydhif's picture

1. hey..hey..stop...do not run....
2. this is new style running...u should more practice

syammydhif
Activity Score 4
art appreciator
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