Engine

Campaign
Agency Network: 
Published/Aired: 
June 2008
Volvo:  Engine

Description

Print advertisement created by Euro RSCG, India for Volvo, within the category: Automotive.

Advertising Agency: Euro RSCG, New Delhi, India
Creative Directors: Mani Jayaram, Satbir Singh
Art Director: Anuranjan Dogra
Copywriter: Nikhil Pandey
Illustrators: Jitendra Singh, Shyam Rawat, Mahesh Gautam
Photographer: Simon Puschmann
Other additional credits: Christopher Peter, Ankur Bhatt
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Highest Rated

askon's picture

God the S80 is a really nice car with some incredible safety features, I don't give a shit about the V8 when it comes down to the technology this car has that others don't. Stupid brief.

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

zorba_m's picture

Really ?? :-o

zorba_m
Activity Score 9
Graphic Designer
capywriter's picture

3rd line is nice, others are so so

capywriter
Activity Score 5513
Copywriter at Freelance
askon's picture

God the S80 is a really nice car with some incredible safety features, I don't give a shit about the V8 when it comes down to the technology this car has that others don't. Stupid brief.

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Wilford Brimley's picture

It seems like all car companies are working off the same brief.
Cadillac has a similar thought with "when you turn on your car, does it return the favor?"
I guess I'm just bored with car ads.
It's pretty though.

Wilford Brimley
Activity Score 32
BOOBJOB LOOBCANNON's picture

Really bad.

Nothing to make this stand out from other car ads over the past 35 years.

Impressively dull.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

simon.gross's picture

This seems like unusual positioning for volvo.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
ayman's picture

Irrelevant to target group
dry…. too into functionality
dull…. no emotions … no bonding
shall I keep going….?

ayman
Activity Score 6
Marketing Manager
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