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Campaign
Agency Network: 
Published/Aired: 
April 2014

Description

Print advertisement created by BBDO, Belgium for Volvo, within the category: Automotive.

Caption

Before you are aware of the danger, your Volvo is already braking.
Volvo V40 with automatic braking system.

Advertising Agency: BBDO, Belgium
Creative Directors: Arnaud Pitz, Sebastien De Valck
Art Director: Cristina Gesulfo
Copywriter: Vincent De Roose
Head of design: Eric Leurquin
Account Director: Wouter Van den Herreweghen
Illustrator: Bruno Vergauwen
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feysal's picture

it is different in execution, also a bit clever

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

patUDAY's picture

Nice ad. Clever execution. Liked.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

fadirahhal's picture

Is it published?

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
patUDAY's picture

One ad is/was enough. Second and third is forceful, just to say three ad campaign. I think.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

sacrilegend's picture

Well said.

sacrilegend
Activity Score 3394
Copywriter
GrumpyArtDirector's picture

"Your Volvo is already BREAKING"? Watch for typos, sometimes they can be devastating...

GrumpyArtDirector
Activity Score 858
Art Director
Justin Turco's picture

When you're referencing vehicles, it's "braking"

Justin Turco
Activity Score 182
Art Director at McCann
ivan's picture

The ad is correct. I made the embarassing typo.

ivan
Creative Director at Ads of the World
Zhi0729's picture

Why can't I see the big picture?

Zhi0729
Activity Score 2
Graphic Designer at I’m a postgraduate of Visual Communication Design |

植丹红

hillmarky's picture

Most of all these braking system/lane assist/rear view mirror car ads are obviously scams. Car companies don't invest this much money into promoting copy points via full campaigns.

hillmarky
Activity Score 90
morse's picture

Nice ads.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

Solid set of ads.

kleenex
Activity Score 52752
Web Designer/Developer
NY Belfry's picture

I'm not feeling these.

NY Belfry
Activity Score 1045
Other at City College of Technology
Lisbon freak's picture

This is totally new and beautiful.

Lisbon freak
Activity Score 496
Creative Director at Toronto
ricardosf80's picture

The concept is fine, but I think the execution isn't, or else this ad doesn't work for me. The text says that before you pay attention, the Volvo already detects the danger, but the image says the opposite, because it shows a human eye.

ricardosf80
Activity Score 2
Art Director at ARPEJO Comunicação |

Ricardo Ferreira | Art Director

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