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1960's

Campaign
Agency Network: 
Published/Aired: 
November 2016
Volvo:  1960's

Description

Print advertisement created by Ogilvy, United Arab Emirates for Volvo, within the category: Automotive.

Caption

Invented by Volvo in 1959. In fashion ever since.
The three-point safety belt. Worn in the '60s with the mini skirt.
Fifty years ago Volvo engineer Nils Bohlin designed a classic to wear with everything - the three-point safety belt.
Find out more: www.safeandstyle.com

Advertising Agency: Memac Ogilvy & Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Directors: Preethi Mariappan, Ramzi Moutran
Senior Art Director: Satyen Adhikari
Copywriter: Melanie Clancy
Senior Graphic Designer: Tamzin Hoets
Interactive Art Director: Rafael Guida
Web developers: Muhammad Baqir, Mohammed Sayeed
Senior Account Manager: Sarah Friswell
Senior Account Executive: Domenico Gambino
PR Account Executive: Rana Awad
Production House: Arabian Eye
Photographer: Charney Magri
Producer: Pooja Belani
Assistant: Kissanth Srikanth
Make up and hair: Kat Sumners
Stylist: Mandi Kingsbury
Retoucher: Jean-Paul van der Mescht
Senior Art Director: Mel Harvey
Junior Art Director: Zeina Sharaf
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Highest Rated

kurtberengeiger's picture

As a series these adverts work well together.

kurtberengeiger
Activity Score 7327
Copywriter
Hibon's picture

I dont get this....but i love the car :-)

Hibon
Activity Score 3734

Simple ideas are the best !

xcreativity's picture

I think the connection between the copy and the picture is very superficial. sorry

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Pacific Blue's picture

What's the "Massimo Dutti" logo doing there?

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

mikeelrapido's picture

Nice!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Spoonfeederxxx's picture

I think the headline could have been more conceptual...

Spoonfeederxxx
Activity Score 641
Copywriter
bknowlden's picture

Anytime there are more then 3 executions, with RARE exception, the work is mediocre at best.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

crazy trayzee's picture

is this an ad for volvo or massimo dutti?

crazy trayzee
Activity Score 28
Photographer
kurtberengeiger's picture

As a series these adverts work well together.

kurtberengeiger
Activity Score 7327
Copywriter
creative.vibes's picture

i love the styling....nice

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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