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Campaign
Agency Network: 
Published/Aired: 
January 2011
Volvic:  Plum

Description

Print advertisement created by Y&R, Germany for Volvic, within the category: Non-Alcoholic Drinks.

Caption

Get in shape with Volvic

Advertising Agency: Young & Rubicam, Berlin, Germany
Executive Creative Director: Jan Leube
Art Director: Juliana Paracencio
Copywriter: Leonardo Assad
Photographer: Mat Neidhardt
Account manager: Lennart Wittgen
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luispiter's picture

woowwww increible.. nice

luispiter
Activity Score 2756
comunication
kleenex's picture

I like it.

kleenex
Activity Score 58797
Web Designer/Developer
Thoran's picture

So this is water that dehydrates you...?
I drink water to hydrate.
poor execution.

Thoran
Activity Score 14
Art Director
Billoughsby's picture

I see your point.

Reading left to right, this ad actually says "We hydrate you" or "Hydrate and refresh". I think the built-in problem with the series lies in the fact that the hydrated whole fruit is so much more visually imposing than the dried fruit that it makes most people start on the right and read the ad backwards, i.e. right to left. Also, people naturally think of the whole fruit as the starting point, not the dried fruit.

Billoughsby
Activity Score 5154
Art Director |

That's it.

daloprete's picture

usually when we talk about getting into shape, we talk about weight loss. So i see a problem with the idea...

daloprete
Activity Score 50
Creative Director
xalix's picture

very bad advertise for a water advertise

xalix
Activity Score 4
suresh90's picture

Nice :)

suresh90
Activity Score 620
Art Director at visualizer |

www.creativevideoads.blogspot.com

Sdb's picture

The confusion is still there!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
xburguer's picture

Very nice

xburguer
Activity Score 9
Copywriter
shahidali's picture

'Getting in shape' has been associated so much with weight loss that, in my mind, this visual is not making any meaning.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

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