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Old chaps, 3

Campaign
Agency Network: 
Published/Aired: 
May 2008
Voltaren:  Old chaps, 3

Description

Print advertisement created by Saatchi & Saatchi, South Africa for Voltaren, within the category: Pharmaceutical.

Caption

The joy of movement.

Advertising Agency: Saatchi & Saatchi, South Africa
Creative Directors: Mick Blore, Liam Wielopowski
Art Director: Moose
Copywriter: Seb
Photographer: Mr Meyersfeld
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Highest Rated

R. Rinaldi's picture

Number 1

R. Rinaldi
Activity Score 686
Singapore
All ears's picture

This campaigns bleedin' marvelous. Saatchi & Saatchi South Africa seems to be on fire these days. Well done fella's

All ears
Activity Score 233
Copywriter, London
NatalieM's picture

Yeah, these are great. Haha. Old men that are out of their element while in their element. That's funny.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

All ears's picture

This campaigns bleedin' marvelous. Saatchi & Saatchi South Africa seems to be on fire these days. Well done fella's

All ears
Activity Score 233
Copywriter, London
p.syche's picture

i think the idea is very good beacuse:
1. it's a new approach to the product
2. it's funny
3. thus it stays in your head.

But... they could have spent a few more hours working on the details of the picture...

p.syche
Activity Score 267
Copywriter
Jet Propulsion Lab's picture

So, what exactly IS the idea here? I'm pretty sure what the product is, but I'm not seeing what's so marvelous and brilliant about it. Or am I simply looking for something that's not even there?

Jet Propulsion Lab
Activity Score 10679
Copywriter
XTG's picture

LOL

XTG
Activity Score 1355
copy
R. Rinaldi's picture

Number 1

R. Rinaldi
Activity Score 686
Singapore
zmekyus's picture

funny...i like funny

zmekyus
Activity Score 120
Shanty Mathew's picture

Me like.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Shanty Mathew's picture

Gud stuff. Me like. But i doubt it'll sell a single case of Voltaren. Er... they do sell Voltaren in cases, right?!

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

LeeHarvey's picture

Me gusto mucho! Well done guys

LeeHarvey
Activity Score 3045
Creative Director
Rachel.Mann's picture

Are those....balls of steel?!? LOL.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

mlsman5000's picture

Yeah stacks on! The last guy should have dropped the elbow... the people's elbow.

mlsman5000
Activity Score 128
Saatchi & Saatchi
burnhard's picture

ha ha. the peoples elbow!

burnhard
Activity Score 395
Art Director at BBDO Cape Town
whitespace's picture

lol. well done. if i was an old fart i'll buy this.

whitespace
Activity Score 1953
Creative Director
Slum's picture

Am I the only one who's noticed how ordinary this photoshop job is? The shadows on both the guy on the right and left make them look like cardboard cutouts.

Slum
Activity Score 52
Ogrevy
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