Wiper Blades

Agency Network: 
Published/Aired: 
July 2010
Volkswagen:  Wiper Blades
Volkswagen Print Ad -  Wiper Blades

Description

Print advertisement created by DDB, Thailand for Volkswagen, within the category: Automotive.

Caption

Superior Performance Wiper Blades. Volkswagen Genuine Parts.

Advertising Agency: Far East DDB, Bangkok, Thailand
Art Director: Danut Yunchalad
Copywriter: Aree Au-arunchai
Post Production: Sombat Piyaboon
Log in to post comments

Highest Rated

Guest's picture

Quite Good

Guest
Guest's picture

don't really got it...

Guest
jbuckingham's picture

I quite like this.

jbuckingham
Activity Score 913
Yarp's picture

There is definitely a disconnect for me. I just don't see anything here that says "wiper blade" or "superior performance" of a wiper blade. Maybe if the open area was in the shape of the wiper's sweep on a windshield..? I dunno maybe I'm missing something here...

Yarp
Activity Score 375
Copywriter at Freelance
Guest's picture

Seems pretty obvious to me. Your windscreen stays as clear as if it wasn't raining on the path you're travelling.
I like it.

Guest
Pombooie's picture

Sorry, but this is terrible! Executionally and in terms of the logic of the ad, this is totally wrong.

Pombooie
Activity Score 407
Guest's picture

this isn't a terrible ad - it may not appeal to you specifically, but that does not make it terrible. The artwork is quite good and it's a relatively new idea that i personally havn't seen done before. Too many times i come across ads on here and see that people are saying that it's terrible or completely useless just because they found one little thing that they don't like about it - learn to assess things properly people, your not helping anyone by just saying "bad."

Guest
Guest's picture

stop giving lectures. stuffy old git.

Guest
Guest's picture

Quite Good

Guest
makelogobigger's picture

what the?

makelogobigger
Activity Score 468
Copywriter
Phil Lestino's picture

How could anyone not get this...it's so obvious and perfectly logical....

Phil Lestino
Activity Score 1654
jbuckingham's picture

I think it makes perfect sense. A DPS for wiper blades is a little unbelievable, but there you go.

jbuckingham
Activity Score 913
Guest's picture

I love the art direction...

Guest
tytpol's picture

zzzzzzzzzz....

tytpol
Activity Score 775
Copywriter |

www.tytpol.com

Guest's picture

I'm surprised that so many of u r missing the point here. It is obviously a reference to Moses' parting of the sea!
-Gaurav K.

Guest
kalpesh78's picture

nothing new here... move on people.

kalpesh78
Activity Score 2496
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Guest's picture

can u explain it for me ?

Guest
Sushi lover's picture

just don't like it

Sushi lover
Activity Score 899

Dream needs to be big!

Yarp's picture

Oh I think most people got the Moses reference, but this just doesn't work. However, I could see it working better if in the middle there was a car going down the road...

Yarp
Activity Score 375
Copywriter at Freelance
Advertisement
Featured Content

Latest Collections

Advertisement