Wall

Campaign
Agency Network: 
Published/Aired: 
July 2008
Volkswagen:  Wall

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Caddy Life. Kids have never felt so safe on the road.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Daniela De Seta
Photographer: Alberto Callari
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Highest Rated

Luiza Lucky's picture

I totally agree, kgeiger.
Lame.

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

kurtberengeiger's picture

Is this line a bad translation or just bad?
I mean, the visual deserves something better...

kurtberengeiger
Activity Score 7307
Copywriter
Scam Detector's picture

I think they meant: Kids have never felt so safe in the streets.

If so, or if not so, it's still very weak and forced.

Scam Detector
Activity Score 1044
General Manager
Luiza Lucky's picture

I totally agree, kgeiger.
Lame.

Luiza Lucky
Activity Score 59
Federal de Pernambuco University |

Luiza Lucky.

dico's picture
dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

alvinpck's picture

Not everyone drive that right?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
capywriter's picture

Good point, although I don't think you should look at it that way. There are a lot of ads you could criticize when analyzing on every detail. Like Toro suggested, I think they meant 'in the streets, not on the road'. But even then the kids were actually playing on the sidewalk...

capywriter
Activity Score 5453
Copywriter at Freelance
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