Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.
Print advertisement created by Ogilvy, United Arab Emirates for Volkswagen, within the category: Automotive.
Chief Creative Officer: Paul Shearer
Regional Creative Director: Juliana Paracencio
Art Director / Copywriter: Mirko Arico-Torreno
Client Service Director: Atul Shenoy
Account Executive: Maha Najem