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VW App-Connect, 1

Campaign
Agency Network: 
Published/Aired: 
February 2018
Volkswagen: VW App-Connect, 1

Description

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Print advertisement created by Ogilvy, United Arab Emirates for Volkswagen, within the category: Automotive.

Caption

App-Connect. Keep your focus on the road.

Advertising Agencies: Memac Ogilvy, Dubai, United Arab Emirates / Geometry, Dubai, United Arab Emirates
Chief Creative Officer: Paul Shearer
Regional Creative Director: Juliana Paracencio
Art Director / Copywriter: Mirko Arico-Torreno
Client Service Director: Atul Shenoy
Account Executive: Maha Najem
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