Also From This Campaign 4
Description
Print advertisement created by KSB/SJ, Switzerland for Volkswagen, within the category: Automotive.
The stunning sights of the Viamala canyon. Without 4Motion all-wheel-drive.
Creative Director: Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: Andy Lusti
Graphic Designer: Mareike Jansen
Photographer: Christian Breitler
This is an ad for VW 4Motion.
Without a decent idea.
Can someone please explain what this ad is all about? As in not the brand, but what it wants to depict??
Whitout 4Motion all-whele-drive you get to take the easy rout THROUGH the mountain instead destroying the nature and going OVER the mountain.
I get the idea. But..
The 4Motion all-wheel-drive will not really get you through the Viamala gorge. It's closed. Go get there.. on foot, or with a bicycle. And besides: you'll see so much more if you go into the mountains without a noisy engine under your lazy butt!
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