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Umbrella

Agency Network: 
Published/Aired: 
June 2010
Volkswagen:  Umbrella
Volkswagen Print Ad -  Umbrella

Description

Print advertisement created by DDB, Belgium for Volkswagen, within the category: Automotive.

Caption

Closed / Open
The Eos. The coupé-cabriolet by Volkswagen.

Advertising Agency: DDB Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: François Massinon
Art Director: Massimo De Pascale
Account Team: Sylvie De Couvreur, Miguel Aguza
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Highest Rated

raavigeorgian's picture

somebdy pls enlighten...can't ge this one

raavigeorgian
Activity Score 2444
Art Director at New Delhi
TommyO's picture

Too complicated for me. I give up.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

ever seen a convertible?

Guest
Guest's picture

It's a cabriolet, when it's open you get wet! ;)

Guest
DarkSide's picture

When its raining, it's closed (the roof, not the umbrella) When it's sunny, it's open (the roof, not the umbrella)

DarkSide
Activity Score 1066
Other
Guest's picture

becaus u stupid! great VW ...!

Guest
Guest's picture

Great idea and very Volkswagen! Nice!!

Guest
Hibon's picture

Very " European" thinking work. (Volkswagen, Skoda ...kind of print ad's)

Hibon
Activity Score 3734

Simple ideas are the best !

gcasidyny's picture

Simple, but not surprising enough.

gcasidyny
Activity Score 86
janeliza's picture

I think so,gcasidyny.

janeliza
Activity Score 41
Burapha University
Guest's picture

NICE :)

Guest
saidukaringa's picture

It is creative....
But it is not only for WW
what make the difference?

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

capywriter's picture

smart

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

i like

Guest
Adaddicted's picture

not the VW class

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

bvital's picture

wondering if they never had coupe,

bvital
Activity Score 198
Art Director at employed |

bvital
http://be.net/javednz

.-_'s picture

i love it.. i had to look twice to get it.. and it was worth the effort

.-_
Activity Score 95
Copywriter
Guest's picture

like the idea, very simple but its ok

Guest
brookjohnston's picture

A car that doubles as an umbrella? Hot damn! I'll take three!

Lame selling point.

brookjohnston
Activity Score 296
St. Lawrence College
Jakarta Jack's picture

terrible. not Volkswagen worthy. DDB should know better.

Jakarta Jack
Guest's picture

something missing in execution......

Guest
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3281
akshaysrikar's picture

the idea has got nothing to do with the product.

this (idea) would work with any convertible.. where is the selling point??

akshaysrikar
Activity Score 420
India
jackmancer2017's picture

Too simple I think, and doesn't really send a strong message.

A downside of many convertibles is that the roof is so floppy and noisy, not solid at all. Showing an umbrella only highlights that I think.

jackmancer2017
raavigeorgian's picture

somebdy pls enlighten...can't ge this one

raavigeorgian
Activity Score 2444
Art Director at New Delhi
marcellod's picture

not strong enough to catch your attention, I believe...

marcellod
Activity Score 60
pdabhinav's picture

too simple

pdabhinav
Activity Score 100
Zulu-1's picture

Can I have one umbrella?

Zulu-1
Activity Score 130
Copywriter at Ogilvy
Hiperion's picture

A little witty is not an ad

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

achcha hai!

Guest
Binary's picture

simple

Binary
Activity Score 25

Dynamic Thinking.

Guest's picture

Go to the Hell Bicek. You comments are completely embarrassing

Guest
Guest's picture

simple
very nice :)

Guest
michelangelo's picture

it's not vdab territory at all

michelangelo
Activity Score 660
jackal hunts's picture

Straight forward execution.

jackal hunts
Activity Score 325
Copywriter at India
bmeza88's picture

well done! not the best but very good.

bmeza88
Activity Score 54
Guest's picture

too simple. toop easy.

Guest
Dzsoi's picture

I like it, smart, makes you think but doesn't really make you buy. Still, you can say it is an image print for showing: VW is a playful, witty brand, come and play with us.

Dzsoi
Activity Score 8611
Copywriter
AssassinX's picture

OK I just understand...

AssassinX
Activity Score 1329
Dreambang's picture

very basic and simple..

Dreambang
Activity Score 239
Creative Director at India |

Dang

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