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Trees, 3

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group
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Highest Rated

everartz's picture

here we go again... what on earth is this?

everartz
Activity Score 7613
Art Director |

| everartz |

Sophia Lambadaridis's picture

Awesome new angle for Volkswagen!
Love the texture.

Sophia Lambadaridis
Activity Score 64
Filipello Manuela's picture

STOP CAMOUFLAGE ADS please!

Filipello Manuela
Activity Score 235
everartz's picture

here we go again... what on earth is this?

everartz
Activity Score 7613
Art Director |

| everartz |

CuriousPencil's picture

Is this from the Convoluted School of Long Sentence Copywriting? A bigger heap of greenwash I've rarely seen: those 6 words mean "Help nature", but you can't just say that? You have to guilt people in a new and cringeworthy sentence that comes with its own rousing orchestral soundtrack?

This is shallow scaremongering on a par with 'if you don't eat your vegetables a pony will die'. Ridiculous.

CuriousPencil
Activity Score 4225
Copywriter
manumartin5's picture

funny curiouspencil

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
writersblog's picture

Aptly put and painfully true.

writersblog
Activity Score 553
Copywriter
Lazarus's picture

So what? Can we stop making scams suck?

Lazarus
Activity Score 1536
Creative Director
esteb's picture

How can i understand it's a tree without reading the title?

esteb
Activity Score 673
art
luispiter's picture

i dont understand

luispiter
Activity Score 2756
comunication
jackmancer2017's picture

Bit tricky to go on this route - since this is an anti-car ad in itself. Oh well, not sure if I should be seeing something in the texture. Copy is kinda weak too as pointed out above.

jackmancer2017
mr.x's picture

Wanna help the environment? Stop driving cars, period. Fail.

mr.x
Activity Score 998
Forsbergs Skola
abake's picture

I don't get it.
The only link I see is that Germans made camo that looked like that during WWII...

abake
Activity Score 1262
RMG Connect Colombia
mdb1974's picture

Maybe you could do something with this for another client (not sure there is much here to begin with though), certainly not for a car maker though..

mdb1974
Activity Score 411
Art Director
Pombooie's picture

Lol. I love the erudition soaked comments of the CuriousPencil. Sharp, crisp and laced with sarcasm. Superb! Very definitely the best things to read on the site.

Pombooie
Activity Score 407
manumartin5's picture

If i don't read the copy, the visual is lame.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
vagdz's picture

Kind of deja-vu, and little disconnected with the brand.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
Anonymous Author's picture

What's the surface of S/2003 U 2 (Uranus' smallest moon) got to do with trees? Or cars? Granted, it is a lovely close-up, but it's not particularly relevant. Or am I missing something?

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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