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Trees, 2

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group
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shortafella's picture

I don't get it....

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

CuriousPencil's picture

Yep, because every truck driver has an insight into tree diseases.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

I have stood back, squinted for a while and then gazed fixedly at these ads, looking for a hidden message or an embedded 3D image. Neither one of those. Is it a map? Camouflage? Raw random patterning/work with it?

Billoughsby
Activity Score 5150
Art Director |

That's it.

kleenex's picture

I have to agree with you. What is up with this ad???

kleenex
Activity Score 53951
Web Designer/Developer
luispiter's picture

i dont understand...

luispiter
Activity Score 2756
comunication
danje's picture

Of course you don't...

danje
Activity Score 48
Graphic Designer
gioborde's picture

Ah, Italy once again.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

mdb1974's picture

It was a bad idea once. To try and make it into a series is even worse.

mdb1974
Activity Score 411
Art Director
ElCaza89's picture

i like it, but two pieces exactly the same i don't think it's very Volkswagen

ElCaza89
Activity Score 343
rurorjuror's picture

The visual lacks volume. As much as an idea.

rurorjuror
Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

http://coroflot.com/flashback62

edvertise's picture

camouflage for war?

edvertise
Activity Score 18
Art Director at N=5
Howard Gossage's picture

I have no idea how VW is helping nature. This is clearly not real, and, more importantly, it's not really good.

Again, why is DDB, Milan writing their ads in English?

Howard Gossage
Activity Score 6
Creative Director at Loomis Group
CommandZ's picture

Molto male con la scrittura di annunci orribile.

CommandZ
Activity Score 2509
Creative Director
writersblog's picture

Stop the visual pollution, kill these adds.

writersblog
Activity Score 553
Copywriter
writersblog's picture

Stop the visual pollution, kill these adds.

writersblog
Activity Score 553
Copywriter
writersblog's picture

Stop the visual pollution, kill these adds.

writersblog
Activity Score 553
Copywriter
writersblog's picture

3 times? What did I do wrong?

writersblog
Activity Score 553
Copywriter
CuriousPencil's picture

Think you must've been channeling the VW agency.

CuriousPencil
Activity Score 4225
Copywriter
Billoughsby's picture

Ha ha. A bit nervous on the release is all.

Billoughsby
Activity Score 5150
Art Director |

That's it.

Anonymous Author's picture

The message is so well hidden it has achieved singularity with a camouflage pattern.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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