Tree

Campaign
Agency Network: 
Published/Aired: 
June 2010
Volkswagen:  Tree

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

More meeting for us, less danger for you.
Five star safety rating. The Golf.

Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser
Illustrator: The Scope
Photographers: Fotograf Patrick Frischknecht, Okapia/Maground/Getty/Goodstock
Advertiser's Supervisors: Hartmut Seeger, Veronika Ziegaus, Luca De Meo
Account Managers: Silke Lagodny, Marie-Louise Jakob
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Highest Rated

Guest's picture

sorry, but i dont get this idea. why are there coffee-paper-cups around the tree? like a airbag?

Guest
Dzsoi's picture

I understand the concept, still it feels over-complicated.

Dzsoi
Activity Score 8603
Copywriter
Guest's picture

sorry, but i dont get this idea. why are there coffee-paper-cups around the tree? like a airbag?

Guest
Guest's picture

Agreed, concept takes way too much time to understand. Feels forced.

Guest
Andrej's picture

Agreed, feels forced.

Andrej
Activity Score 656
Copywriter
Guest's picture

yah i agreed

Guest
Critic's picture

A bit too difficult to get it at first. Nice.

Critic
Activity Score 271
Copywriter at Slow shutters
pez's picture

It's not forced, and the benefit is there: the more we work, the less you get hurt... it ok for me

pez
Activity Score 1804
Creative Director
Guest's picture

wow the people at ads of the world are even tougher to please than Cannes judges...

Guest
Guest's picture

I agree it's not forced and the benefit is clear but what's the point? Is this a self-encouraging to work more? or it means "if you spot us sitting for a drink at starbucks..well you've to know that we're not loosing time"? ok then..

Guest
MJStinson77's picture

I get it. But don't think it achieves the end goal of selling cars. Consumers may or may not understand it, but I doubt it will get them to a dealership. Good concept, probably a more effective execution out there.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Dreambang's picture

didn't get anything ...sad.. :-(
cutting trees with Volkswagen ..??

Dreambang
Activity Score 239
Creative Director at India |

Dang

lemonAd's picture

sheeple :))) yes, it takes the average human being one or two minutes to get it, yes its a bit abstract but whats more cliche to working overtime than chineese food, coffee and tones of trash

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

lemonAd's picture

sheeple :))) yes, it takes the average human being one or two minutes to get it, yes its a bit abstract but whats more cliche to working overtime than chineese food, coffee and tones of trash

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

Libor Oubrecht's picture

messy, complicated to understand for human beings

Libor Oubrecht
Activity Score 309
Copywriter
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