Agency Network: 
July 2008
Volkswagen:  Train


Print advertisement created by La Mesa, Chile for Volkswagen, within the category: Automotive.


Golf. At a price that won't be back.

Advertising Agency: La Mesa Santiago, Chile
Creative Director: Sebastián Katz
Art Director: Cristián Guerrero
Copywriter: Raúl Torres
Illustrator: Nelson Daniel
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capywriter's picture

You mean to say now is really the time to buy that Golf, because it's the only time you will be able to buy it at that low price? I'm not sure, since I'm not a native English speaker myself, but wouldn't '... won't COME back' be a more correct way of saying this?

Activity Score 5513
Copywriter at Freelance
soysaucechicken's picture

it's correct. "won't" short for "will not"... but the line as a whole may be the struggle.

Activity Score 62
Creative Director
capywriter's picture

I wasn't talking about 'won't'... I suggested it would maybe sound better to say 'At a price that won't COME back' instead of 'At a price that won't BE back'...

Activity Score 5513
Copywriter at Freelance
Goose's picture

I would have to say that at "At a price that won't be back" resonates with me more than your suggestion. "Won't come back" implies that whatever has left will consciously refuse to return, despite the possibility of doing so. Whereas "Won't be back" implies that whatever has left will not be able to return, regardless of whether or not it wishes to do so.

I think a good example would be to think of the price in this ad as a man off to war (appropriate for the vintage theme). For various obvious reasons he may not be back, though he may wish and intend to come back.

Activity Score 11
Toronto, ON
kergu's picture

a men don´t said goodbye or farewell?

Activity Score 6795
CR_AD's picture

I like the idea, the DA is interesting but the car is in product it is damage is not logical.
Finally here is a classified ad produces with a little of idea.

Activity Score 413
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