Tired - Highway

Campaign
Agency Network: 
Published/Aired: 
May 2014
Like
46
Views
11311
Volkswagen:  Tired - Highway

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Because roads can make you sleepy. The Volkswagen Driver Alert System.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Directors: Kaloyan Yanev, Barbara Dirscherl, Mark Köhler
Copywriters: Constantin Sossidi, Malik, Banamera
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Constantin Sossidi
Art Buying: Garnet Lange
Account Executive: Martina Thalhammer
Photographer: Tom Grammerstorf
Log in to post comments

Highest Rated

Dzsoi's picture

Yep, you are right. Can't believe noone told them.

Dzsoi
Activity Score 8603
Copywriter
Zarathustra's picture

I like this. Strong art, simple concept.

Zarathustra
Activity Score 80

Thus spoke

damnson's picture

Apparently roads can transform you into a baby as well.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Adliber's picture

Mobiles were designed to entertain babies.

Adliber
Activity Score 174
Dzsoi's picture

Yep, you are right. Can't believe noone told them.

Dzsoi
Activity Score 8603
Copywriter
Pedestrian's picture

Damnson nailed it.

I was thinking, "Okay, driving can make me sleepy. But why am I a baby now?"

Pedestrian
Activity Score 492
kleenex's picture

I like the idea.

kleenex
Activity Score 58777
Web Designer/Developer
baliais's picture

I like this.

baliais
Activity Score 2614
Graphic Designer
sold's picture

wow, a busy road can't make me sleep

sold
Activity Score 3379
Copywriter
baliais's picture

I like your point.

baliais
Activity Score 2614
Graphic Designer
underscores's picture

3 different ads for VW from Grabaz in a week ??? Which one will be Cannes winner this year, they aren't sure themself ! ahahah !
For me this one is the best !

underscores
Activity Score 335
caveman's picture

Does not work at all. Since when are mobiles making babies sleepy? Really made up connection.

caveman
Activity Score 145
Advertisement
Featured Content

Latest Collections

Advertisement