The Moon

Agency Network: 
Published/Aired: 
October 2010
Volkswagen:  The Moon
Volkswagen Print Ad -  The Moon

Description

People get crazy on a full moon. Oncoming drivers get even more crazy, when they being dazzled by headlights of your car. Dynamic Light Assist System by VW automatically detects oncoming car and dims your headlights. Turning them into something less bright and less distracting to see at the night. The Moon.

Print advertisement created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Caption

Oncoming drivers won't go crazy.
Dynamic Light Assist System automatically dims your headlights if there is another car nearby.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director / Copywriter / Illustrator: Dima Tsapko
Log in or register to post comments

Highest Rated

thatcliffguy's picture

Like.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

morse's picture

Perfect for Halloween. :)

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

not really new...

Guest
jackmancer2017's picture

It's so simple but so relevant (although a full moon doesn't scare people either).

Good ad though.

jackmancer2017
AssassinX's picture

That's kind and considerate.

AssassinX
Activity Score 1327
Blashyrkh's picture

Nice. Although it has a Halloween look I don't think that's the purpose. Fits perfect for VW drivers.

Blashyrkh
Activity Score 32890
Art Director
velle's picture

What's superimposed on the moon:
a window shutter?

Is that a:
werewolf talon?
vampire fang?

velle
Activity Score 1550
Copywriter
TSD Agency's picture

Moon is full -- you turn to crazy werewolf.
If it's not -- you don't.
That's how Dynamic Light Assist System works -- it prevents you from the full (Moon?) intensity of light dazzling on you as an oncoming driver.

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

velle's picture

i feel there is a disconnect between the visual and the copy, and those two elements from the idea.

oh wait, is that the headlight of a car...
um, i still feel there's a disconnect. ah well.

velle
Activity Score 1550
Copywriter
Guest's picture

dont get it...

Guest
byzade's picture

very nice

byzade
Activity Score 129
thatcliffguy's picture

Like.

thatcliffguy
Activity Score 37
Marketing Manager at Activator at the/zimmerman/agency |

twitter.com/thatcliffguy

Dzsoi's picture

It's waaaaaaaaaay too complicated, too many steps missing, you can be lost at many points:
slim moon -> property: NOT full moon -> full moon property: werewolf go crazy -> oncoming drivers go crazy -> not full lights = oncoming drivers won't go crazy. Come on, this is a riddle for Indiana Jones or Robert Langdon.

Dzsoi
Activity Score 8611
Copywriter
XQuantum's picture

Sorry but I think it fails =/

An ad can't be that hard to understand =/

XQuantum
Activity Score 63
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement