The desire is in the detail

Agency Network: 
January 2011
Volkswagen:  The desire is in the detail


Print advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Sydney, Australia
Creative Directors: Steve Wakelam, Grant McAloon
Art Director: Brad Warsh
Copywriter: Mikio Bradely
Designer: Domenic Bartolo
Senior Retoucher: Mathew Bright
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MicheleVirgilio's picture

hmm nothing special for a Golf.

Activity Score 2617
mrMagic's picture

I like the typography but not too strong otherwise.

Activity Score 798
Graphic Designer at RES Group
NicoCiego's picture

Wordles are done numerous times and I don't think it capitalizes the "desire details" of VW on this one.

Activity Score 1033
Art Director at Quezon City Philippines
shortleif's picture

Let's destroy the copy! What's the point of even putting it there if you don't use the text. Do an illustration, it'll sell more cars than unreadable text.

Activity Score 201
Copywriter at Hyper Island
dlb's picture

remember old VW ads? those were the days.

Activity Score 42
kleenex's picture

Too much copy...

Activity Score 58721
Web Designer/Developer
juanmarino.arg's picture

I dont know why Volkswagen dont traduce the slogan in diferents languages.

"The Car" should work better. Im am from argentina, it should be "El auto"

I think the reason is related to the socieconomic level of the target.

Help me here please.

Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

simonds08's picture

because the brand position is German engineering for less than a Mercedes/BMW/AUDI etc. - much in the same way IKEA plays up Swedish design for less.

"das auto" recognizes its German

Activity Score 598
ishiboy's picture

I really am finding synonyms for terrible now.

Activity Score 497
Creative Director at Mumbai, India
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