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Surrounded by safety, 2

Campaign
Agency Network: 
Published/Aired: 
August 2012

Description

Print advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Caption

Volkswagen. Surrounded by safety

Advertising Agency: Try/Apt, Norway
Chief Creative Directors: Petter Bryde, Thorbjørn Ruud
Copywriter: Petter Bryde
Art Director: Thorbjørn Ruud
Retoucher: Thomas Bråten
Photographer: Sigve Aspelund
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vote4pedro's picture

Doesn't make me want to buy a car. Just makes me think they're old and about to die.

vote4pedro
Activity Score 4601
Copywriter
Troll's picture

Baahahaha. Comment of the year.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

mmackinven's picture

How is a blanket safety? Will it save them from a car smashing through the wall?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Patrick Doyle's picture

where can i buy the blanket? I like the design!

Patrick Doyle
Activity Score 3
kalpesh78's picture

very touchy. but i don't think its in VW land.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

dearturki's picture

the car on blanket, OMG!!! you some might dont know this is a car ad.

dearturki
Activity Score 311
artcurie's picture

no

artcurie
Activity Score 363
lemonAd's picture

Seriously? The safety blanket?

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

Statler and Waldorf's picture

The cars paint wasn't dry when it ran over the blankets' previous owner

Statler and Waldorf
Activity Score 70

Thisshowsucksthatswhyweareonit

kleenex's picture

They certainly have a concept, but I am not so sure that it will sell a car.

kleenex
Activity Score 52706
Web Designer/Developer
kleenex's picture

They certainly have a concept, but I am not so sure that it will sell a car.

kleenex
Activity Score 52706
Web Designer/Developer
Statler and Waldorf's picture

You call this a concept? Now if it was a condom....

Statler and Waldorf
Activity Score 70

Thisshowsucksthatswhyweareonit

andylefty's picture

I think it's cute. Not spectacular but it is what it is. Slightly different for VW.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
walter.s's picture

no

walter.s
Activity Score 30
Nike Diesel's picture

Great work. Nice strategy from VW.

Nike Diesel
Activity Score 13630
Art Director
rastaparta's picture

seriously?? drive sleeping?

rastaparta
Activity Score 158
Art Director
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