Surprise

Agency Network: 
Published/Aired: 
December 2008
Volkswagen:  Surprise
Volkswagen Print Ad -  Surprise

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

No surprises for you. Volkswagen Service.

Advertising Agency: DDB, Milan, Italy
Creative director: Vicky Gitto
Art Director: Alessandro Campani
Copywriter: Maria Chiara Alegi
Photographer: Winkler & Noah
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Guest's picture

nice job!!

Guest
john doe's picture

like it too

john doe
Activity Score 1569
Art Director
Guest's picture

I like it.

Guest
Guest's picture

Made me smile.. Simple but good.

Guest
Todster35's picture

I don't like the 'for you' bit. I think it would be better as:

Volkswagen Service. No Suprises.

Todster35
Activity Score 94
Copywriter at Bray Leino |

DevonDan

Guest's picture

I agree. or the other way around.
no surprises. volkswagen service.

Guest
Guest's picture

Yaaaaaaaaaaaawwwwwwwwnnnnnnnn

next.

Guest
Guest's picture

yay!

Guest
Guest's picture

Come on, this is shit.
Literal and boring.

Guest
Guest's picture

yahoo!

Guest
Guest's picture

Student work.

Rejected.

Guest
Guest's picture

Cannes Gran Prix 2009

Guest
Guest's picture

pffffffffffffffffffffffffffff

Guest
Guest's picture

was that sarcastic????

Guest
Guest's picture

No surprise even in this ad.
Very first thought.

Guest
Guest's picture

so, someone opened the present, took the gift out, and now we are looking at the empty box. right?

and no, the line doesn't make the ad work.

Guest
Guest's picture

Good one.
With the "tragedy" one we can say ddb Milan is getting better with VW.

Guest
Guest's picture

Yes. And we can say you work in ddb Milan...

Guest
missed my turn's picture

Hahaha

missed my turn
Activity Score 424
Guest's picture

someone open the present and didnt find anything inside. There are no surprises thanx to VW service. No bad surprises at least. I think this could be better if they use it as a direct marketing

Guest
LeeHarvey's picture

Good point!

LeeHarvey
Activity Score 3029
Creative Director
crosscolours's picture

sssssssssso good!~

crosscolours
Activity Score 8
Shanghai Normal University
Guest's picture

just an empty play on words.

Guest
ORISHAS76's picture

buen concepto, mala la ejecución.

ORISHAS76
Activity Score 344
Guest's picture

Ma perché li mandate in giro?

Guest
Guest's picture

ok thought except everyone likes surprises if they are wrapped in a box and are a present.

the line would work better with a different visual of an unpleasant surprise not occurring, that's why I'm a CD and you're not.

Guest
Guest's picture

Yeah, no surprise for me.

Guest
whitespace's picture

lol. nice.

whitespace
Activity Score 1947
Creative Director
pawan nimrani's picture

nice job

pawan nimrani
Activity Score 44
deepak advertising indore
sneakyhands's picture

i guess the weight should've been my first clue, but if i unwrapped an empty box, it would surprise me. this might work better if the wrapping was transparent, shaped like the gift, or just said something like, "They're Socks!"

sneakyhands
Activity Score 1843
Copywriter
unstatusfied's picture

I love the works where it's all about copy.

unstatusfied
Activity Score 52
Copywriter
picktokyo's picture

no surprise in this ad either

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

its realy smart

Guest
picktokyo's picture

1/10

picktokyo
Activity Score 1404
Copywriter at JWT
rourke's picture

genial and simple.

rourke
Activity Score 57
Art Director
Guest's picture

Con un estudiado color y una acertada composición Alessandro Campani ha hecho que la foto de una caja vacia parezca elegante.

Guest
Guest's picture

No suprise!

Guest
Guest's picture

idiots. 'no surprise' here captures the essence of no unwanted or hidden costs
for a branded service...

Guest
Guest's picture

Sucks !

Guest
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