Stop sign

Campaign
Agency Network: 
Published/Aired: 
February 2010
Volkswagen:  Stop sign

Description

Volkswagen wanted to create a sub-brand for their Parts, Service and Accessories business. The challenge was to unify the three different businesses under one umbrella - Volkswagen Original. To launch the brand, PALM + HAVAS developed three posters that clearly communicate the danger of not using Volkswagen Original for your Volkswagen.

Print advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Caption

Sure, you can find less expensive parts — but at what cost?
VolkswagenOriginal
Parts. Service. Accessories.

Advertising Agency: Palm + Havas, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Art director: Tony Hird, Etienne Bessette
Account Executive: George Barbas
Production: Gabrielle Lamarche
Photographer: Martin Girard (Shoot Studio)
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Highest Rated

monsieurange's picture

Nice

monsieurange
Activity Score 520
Creative Director
bobby666's picture

good.

bobby666
Activity Score 1462
RMG Connect, India
ek kanya's picture

theres somethingabout VW. always loved their ads. great work, Palm-havas!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hibon's picture

VW ad's are good because the brand/client is "open-minded". nice work!

Hibon
Activity Score 3734

Simple ideas are the best !

monsieurange's picture

Nice

monsieurange
Activity Score 520
Creative Director
Dzsoi's picture

I don't like the copy. It could be shorter, more edgy, like I dunno... "Less expensive parts would cost you more." or something.

Dzsoi
Activity Score 8603
Copywriter
Sven Gali's picture

simple. effective smart

Sven Gali
Activity Score 845
Photographer
jbuckingham's picture

Yep i like it a lot

jbuckingham
Activity Score 913
pencilhead's picture

meh

pencilhead
Activity Score 231
Art Director
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