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Published/Aired: 
July 2012
Volkswagen:  Speed
Volkswagen Print Ad -  Speed

Description

Print advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Caption

The all-new Jetta. 0 to 100 in 11.9 seconds.

Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Copywriter / Art Director: Sreejith Kodoth
Computer Artist: Y. Dhaneshwar Singh
Vice President: Anurag Tandon
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Highest Rated

mad4creativity's picture

they will never appreciate "India"........
thnxs to them who appreciated
kudos ...smart idea...

mad4creativity
Activity Score 54
Copywriter
alausa's picture

Neat.

alausa
Activity Score 1420
Creative Director at Noah's Ark
pecht's picture

Ok, so this means the car has no power control?

pecht
Activity Score 2
VampAd's picture

Dude. C'mon.

VampAd
Activity Score 1151
Fera Groove's picture

Student work.

Fera Groove
Activity Score 205
Art Director
000333's picture

Plagiarism

000333
Activity Score 2
manzoordesign's picture

Ooooops!

manzoordesign
Activity Score 147
Art Director at Bangalore |

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

Milan Solanki's picture

forced, unrealistic, fcuked-up

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
kleenex's picture

HUH!?!?!?!?

kleenex
Activity Score 58657
Web Designer/Developer
Knownware's picture

Not bad!

Knownware
Activity Score 12
slimwhipme's picture

the idea wouldn't be bad if the car would do 0-100 in 5 or 6 secs, but almost 12 secs? come on... that is an absolutely average acceleration, doesn't deserve an ad like this...

slimwhipme
Activity Score 85
Graphic Designer
JordanJCaron's picture

Agreed! And since when is bragging that 1-100 in 11.9 seconds worthy?

JordanJCaron
Activity Score 27
Marketing Manager
bate_palmas's picture

errrr, yeah ok, but you're kind of saying that speeding up at that rate is a bad thing.

ANyway, I've seen much better ads to communicate the same thing.

bate_palmas
Activity Score 1479
joelapompe's picture
joelapompe
Activity Score 3923
metis's picture

Ouch that's tough, it's a lovely idea.

metis
Activity Score 413
Copywriter
mad4creativity's picture

they will never appreciate "India"........
thnxs to them who appreciated
kudos ...smart idea...

mad4creativity
Activity Score 54
Copywriter
mad4creativity's picture

art is nice too

mad4creativity
Activity Score 54
Copywriter
Chopper's picture

Good.

Chopper
Activity Score 1015
andylefty's picture

Half and half.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
SFBen's picture

This doesn't make any sense.

SFBen
Activity Score 26
Art Director
jackblack's picture

Ahhhh speed bumps. It was very clever 30 years ago.

jackblack
Activity Score 2362
Art Director
fotdot's picture

Bad idea and bad retouching by artist.

fotdot
Activity Score 673
Creative Director
adamr's picture

what does it mean? that jetta has bad breaks?

adamr
Activity Score 98
fractalrene's picture

haha, good idea. needs some more work in the art direction (shadows too dark, maybe another more intesting angle...)

fractalrene
Activity Score 1504
Copywriter
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