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Space Cross in the legend of the headless mule

Campaign
Agency Network: 
Published/Aired: 
September 2011
Volkswagen:  Space Cross in the legend of the headless mule

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
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Highest Rated

iambusy's picture

yea..horse...

iambusy
Activity Score 2219
Copywriter |

busy.

Hadrons's picture

I like the fact they used an old story to fit in their car although the mule looks like a horse...

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture

yea..horse...

iambusy
Activity Score 2219
Copywriter |

busy.

Andrej's picture

I reeeealy like these. Art direction is fun.

Andrej
Activity Score 656
Copywriter
MicheleVirgilio's picture

very good one

MicheleVirgilio
Activity Score 2617
andylefty's picture

Nice illu.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Billoughsby's picture

Looks like someone had fun doing this, which is certainly a plus. From an AD standpoint, I think it would have been better cropped, i.e. as an old poster, and not an old poster affixed to a barn door. That's a small detail, but I think omitting the wood would have lightened and un-busied the feeling while at the same time giving a little more room to the main event.

Fun, though. Has stopping power.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Hawrys's picture

nice ads!

Hawrys
Activity Score 198
Copywriter
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