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Souvenir, Toscana

Campaign
Agency Network: 
Published/Aired: 
June 2010
Volkswagen:  Souvenir, Toscana

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

We won’t let a hitch be your first memory. Volkswagen Service. Open even on summer.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Illustrator: Angelo Rasile / Volume 14
Photographer: FM Photographers
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Matt Tonkin's picture

I get that the service is open all the time, but why is the car broken down in the first place. This isn't giving me confidence in the brand. Also the last part of the line should read "open even during summer"

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
Hiperion's picture

I love it (altough it´s italian)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
paumarques's picture

és la primera campanya de volkswagen que no m'agrada. aquest concepte està trilladissim!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

rubbish!

Guest
jponino's picture

sucks

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Guest's picture

AWFUL

Guest
art.vs.commerce's picture

Awful

art.vs.commerce
Activity Score 566
Art Director
miko1aj's picture

Great idea. So simple and nicely executed.

miko1aj
Activity Score 3086
angieraj's picture

Isn't the copy grammatically wrong?? Seems like a forced effort.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

Dzsoi's picture

I don't think the car should be already fixed. Read the copy right: with Volkswagen Service, no car-related problem during the holiday will become a memory (like a painted plate) because it will be fixed in a minute and you will forget about that.

Dzsoi
Activity Score 8611
Copywriter
Libor Oubrecht's picture

I didn't get the point..

Libor Oubrecht
Activity Score 309
Copywriter
fragile's picture

So...

fragile
Activity Score 14
Guest's picture

What's so difficult in that idea? Without VW Service, the greatest memory of your holyday may become a car related problem. But luckly, the Service is available all summer long.

Guest
dollypoppin's picture

Simple yet clear.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Joele's picture

Brilliant!

Joele
Activity Score 288
Creative Director
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