Sorry

Campaign
Agency Network: 
Published/Aired: 
August 2015
Volkswagen:  Sorry

Description

Print advertisement created by GMP, Romania for Volkswagen, within the category: Automotive.

Caption

It's important to stop at the right moment.
The new Passat with City Emergency Brake.

Advertising Agency: GMP Bucharest, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Razvan Raicu
Account Director: Alexandra Mihus
Client Service Director: Cristiana Belodan
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Noswadizzle's picture

This one is the best out of the campaign. However, it seems the ad is speaking more to having the knowledge of when to stop not the car’s ability to stop.

Noswadizzle
Activity Score 484

Noswadizzle

A's picture

The imply- 'important", might be perhaps lost in the romanian translation...
Still..v nice:)

A
Activity Score 259
Producer/Director |

U r wot u is

halaby87's picture

Ok

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

tim_bro1's picture

Dunno bout this one. Smart, but for the grammar nerds perhaps. Ultimately I think the benefit of stopping before a hideous crash far outweighs any punctuation faux pas. Plus the execution just makes me think of texting and driving... Confused.

tim_bro1
Activity Score 142
Copywriter at Innocean Worldwide Australia
Shraddha_pawar's picture

winning!

Shraddha_pawar
Activity Score 975
Copywriter |

Shraddha

chiflete's picture

No so cool. NO, so cool.

chiflete
Activity Score 10
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