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Ski run

Agency Network: 
Published/Aired: 
February 2010
Volkswagen:  Ski run
Volkswagen Print Ad -  Ski run

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

High performance on the snow.
4Motion. The safe all-wheel drive in the new Volkswagen Multivan.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Photographer: FM Photographers
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Highest Rated

Guest's picture

Finally!! Thank you!

Guest
ek kanya's picture

excellent photography. always love these VW ads. love them.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Axl's picture

Love all Volkswagen ads

Axl
Activity Score 266
Paris
dsklan's picture
dsklan
Activity Score 1926
Art Director at homeshop
silvi's picture

You´re right.

silvi
Activity Score 4172
Copywriter
satrianee's picture

I loved those too.

satrianee
Activity Score 3748
adises's picture

awesomeness...I really like Volkswagen ads

adises
Activity Score 31
Copywriter
whatthefudge's picture

Shouldn't the road be snowy as well?

whatthefudge
Activity Score 1266
thedesignaddict's picture

Very good observation.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kurtberengeiger's picture

My thought exactly.

kurtberengeiger
Activity Score 7326
Copywriter
xcreativity's picture

ahaah love it! amazing ad

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Spoonfeederxxx's picture

I agree with whatthefudge...

Surely the road should be snowy...

Complete the thought guys... really!

Spoonfeederxxx
Activity Score 641
Copywriter
rehpani's picture

Esto es lo que se usa en las competencias de esquís.
Yo entiendo que lo que quieres decir es que el camino está lleno de nieve
lo que pasa es que con el auto volkswagen parece que fuera asfalto.

rehpani
Activity Score 312
Etorres Publicidad/ITSU
andyStock's picture

Nice idea, but I agree with whatthefudge and Spoonfeederxxx, the road really should be snowy.

We could do with some of the road gritters they have used here in the UK at the minute!!

andyStock
Activity Score 666
Roger Keynes's picture

think again

no snow on road = 4 x traction / control = high performance.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Finally!! Thank you!

Guest
thedesignaddict's picture

I wouldn't even have put this in my sketch pad. It's WAY too obvious.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Dev Kumar's picture

No big deal about photography. Either VW takes the TG for granted or is too arrogant about how it communicates. Get real guys.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
tirthomitro's picture

VW + DDB = W O W!!!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

f10.Sevilla's picture

Simple and classy, love it

f10.Sevilla
Activity Score 59
Graphic Designer at Liga Evolution |

F10

bobby666's picture

nice thought. good.

bobby666
Activity Score 1462
RMG Connect, India
monsieurange's picture

Perfect.

monsieurange
Activity Score 520
Creative Director
Mike.L's picture

Good!

Mike.L
Activity Score 79
Copywriter
Dzsoi's picture

Like it a lot. But yes, if you say high performance on the snow, you could put snow on the road. If you want to say it runs on snow like there was no snow, well, that is a completely different idea. A more boring one, if you ask me. Don't mix them, stick to your poles, those are great!

Dzsoi
Activity Score 8609
Copywriter
Sven Gali's picture

Great ad

Sven Gali
Activity Score 845
Photographer
ZaboZaboZabo's picture

Great stuff here.

ZaboZaboZabo
Activity Score 593
Art Director
joelapompe's picture
joelapompe
Activity Score 3917
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