Sightseeing, 3

Agency Network: 
June 2018
Volkswagen: Sightseeing, 3


The California camper van has been discovering new sights for 30 years. But at the same time, it always had a little blind spot on the rear side. And anybody who ever drove through the streets of an unfamiliar holiday destination knows how problematic that can be. That’s
why now every California model of the latest generation can be equipped with the optional rear view camera. Our task was to communicate its advantages in an unseen way while still being mindful of the California’s much-loved traveller’s DNA. The perfect opportunity for us
to rethink what it means to go sightseeing.

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.


A must-see.
Shot on the option rear view camera in the California.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director Copy: Stefan Geschke
Creative Director Art: Thomas Fritze
Art Direction: Jens Erasmus Schröder
Copywriters: René Herder, Thorben Dauer
Account Manager: Christiane Dietz
Art Buying: Anna-Lena Meyer
Production: Kristina Mohr
Photographer: Cem Guenes / Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennies Mielke
3D / Creative Direction / Compositing: Sermed Darah
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kleenex's picture

interesting concept.

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