Shock

Campaign
Agency Network: 
Published/Aired: 
December 2008
Like
13
Views
11640
Volkswagen:  Shock

Description

Print advertisement created by DDB, France for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Patrice Dumas
Art Director: Aurélie Scalabre
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Highest Rated

Guest commenter's picture

All in all this is a perfect ending of this campaign.

Merci bien, you made me laughing.

Guest commenter
elyoshiro's picture
elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Kateter's picture

well, the original copy from DDB showing police-beetle saying 'Don't laugh' was much better.

Kateter
Activity Score 2029
Copywriter
Javier Ramírez's picture

Muy buen trabajo.
Muy inteligente.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

gsotoe's picture

Great campaign!

gsotoe
Activity Score 33
Wunderman - Colombia.
izmild's picture

good visual to raise up the brand perception with the copy "It's a shock!"

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

TRICKY's picture

i dont get the purpose of these ads, although i like the copy...... what are they selling?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest commenter's picture

Don't laugh

Guest commenter
Guest commenter's picture

All in all this is a perfect ending of this campaign.

Merci bien, you made me laughing.

Guest commenter
SeanMartin's picture

I love love love these ads. It's just a shame that (1) they dont build a van of similar quality anymore and (2) they never will again. My 67 VW van got close to 40mpg and only needed to go to the shop once in eight years: the rest of the repairs were so simple I could do them myself (and I aint a mechanic). Let's hope this campaign means VW is starting to remember what made their brand so successful.

--------------------------

No, I am not a media buyer.

SeanMartin
patrice dumas's picture

It's so last year.

patrice dumas
SeanMartin's picture

Good, because so this year has been a real yawner. :)

--------------------------

No, I am not a media buyer.

SeanMartin
control C's picture

yeap... last year cannes... greaaaaaaaat campaign

control C
Activity Score 104
Copywriter
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