Description
Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.
Every angle matters.
Area View System.
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simões
Copywriter: Renato Simões
Art Directors: Bruno Prosperi, Tiago Pinho
Photographers: Marcus Hausser / Banco De Imagens, Getty Images, Shutterstock
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Planners: Cintia Gonçalves, Sergio Katz
funny
but confusing
yes, I had the same feeling about how to interpret the top and down pictures, they don't seem to follow the same logic or correlation as the other angles. That's the confusing part in my opinion.
XEF
Really nice idea. Beautifully executed too. I love it when a solid product benefit is brought to life with fresh art direction. And just the perfect amount of copy.
I agree. Maybe they're trying to get back to the iconic "Think small." gestalt.
Not the best VW ad.
I agree.
Yeah.
An axe murderer of ads.
good...just because is Almap BBDO? completely disagreed.
Well.... lot better than the other Mercedes though! ;)
Uh this looks like exactly like an outtake from Wes Anderson's Moonrise Kingdom? Super original guys...
Witty.
Being inspired by others is a good thing, just as long as it's not a complete rip off....which this is not. This is well concepted and art directed. And yes, much better than Mercedes "Hear what you can't see" campaign.
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