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Scout

Campaign
Agency Network: 
Published/Aired: 
June 2014
Volkswagen:  Scout

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Every angle matters.
Area View System.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Bruno Prosperi, Renato Simões
Copywriter: Renato Simões
Art Directors: Bruno Prosperi, Tiago Pinho
Photographers: Marcus Hausser / Banco De Imagens, Getty Images, Shutterstock
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Planners: Cintia Gonçalves, Sergio Katz
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certaintly's picture

funny

but confusing

certaintly
Activity Score 3994
Watch_123's picture

yes, I had the same feeling about how to interpret the top and down pictures, they don't seem to follow the same logic or correlation as the other angles. That's the confusing part in my opinion.

Watch_123
Activity Score 141
Copywriter at Area 6 |

XEF

somecopywriter's picture

Really nice idea. Beautifully executed too. I love it when a solid product benefit is brought to life with fresh art direction. And just the perfect amount of copy.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Inkwell's picture

I agree. Maybe they're trying to get back to the iconic "Think small." gestalt.

Inkwell
Activity Score 148
Copywriter
jackblack's picture

Not the best VW ad.

jackblack
Activity Score 2359
Art Director
kleenex's picture

I agree.

kleenex
Activity Score 56173
Web Designer/Developer
damnson's picture

Yeah.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

pierrelastname's picture

good...just because is Almap BBDO? completely disagreed.

pierrelastname
Activity Score 2869
Copywriter
wave's picture

i agree with you!!!!

wave
Activity Score 473
DesignDine's picture

Well.... lot better than the other Mercedes though! ;)

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

ladycopywriter 's picture

Uh this looks like exactly like an outtake from Wes Anderson's Moonrise Kingdom? Super original guys...

ladycopywriter
NY Belfry's picture

Witty.

NY Belfry
Activity Score 1045
Other at City College of Technology
On Creative's Side's picture

Being inspired by others is a good thing, just as long as it's not a complete rip off....which this is not. This is well concepted and art directed. And yes, much better than Mercedes "Hear what you can't see" campaign.

On Creative's Side
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