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Scooter

Campaign
Agency Network: 
Published/Aired: 
July 2010
Volkswagen:  Scooter
Volkswagen Print Ad -  Scooter

Also From This Campaign 2

Description

Photographer; Jean Leprini

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Don't let your car devalue.
Volkswagen Service.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
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Guest's picture

I think Volkswagen would not be happy of this comparison.

Guest
Guest's picture

It gives to me the idea of slowness, not devaluation.

Wrong metaphor.

Guest
pez's picture

No.

pez
Activity Score 1804
Creative Director
jackmancer2017's picture

Oh man, way to simple.

jackmancer2017
Guest's picture

ddb is very difficult to understand... What has to do a scooter with a car?

Guest
Guest's picture

This is my preference for this campaign.

Guest
Guest's picture

It works for me but the idea is quite boring.
The image sucks big time: car prospectives are weird and he's totally unreal.

Guest
Sushi lover's picture

I don't get it.

Sushi lover
Activity Score 907

Dream needs to be big!

miko1aj's picture

I think it's quite nice ad with interesting concept of how to convince people to use VW service. Don't understand some comments. Few of them are very "clientish".

miko1aj
Activity Score 3086
CUTIEPIE's picture

hahaha, i laughed at the picture! Cute scooter with the license plate all big.... XD

CUTIEPIE
Activity Score 347
Guest's picture

cars devaluate every kilometer traveled, and this guy who doesnt have a VW, is trying to prevent devaluation , I think is good not excelent but go, fotography cool.. 7/10

Guest
Guest's picture

Prevent devaluation?
If it is so, it's very quite impossibile to understand.

Guest
pradeep.narode's picture

Seems like the idea here was bullied.

pradeep.narode
Activity Score 39
collateral
Guest's picture

6/10

Guest
Guest's picture

Nice.

Guest
kagzmainah's picture

i like it

kagzmainah
Activity Score 631
Graphic Designer
Guest's picture

I don't like this campaign.

Guest
Cioccolato13's picture

No es facil de leer esta pieza, y no creo q a la Wolkswagen le agrade mucho la comparacion con un scooter..!!

Cioccolato13
Activity Score 29
Universidad Casa Grande |

Mas que palabras, la esencia..!!

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