School kid

Campaign
Agency Network: 
Published/Aired: 
May 2011
Volkswagen:  School kid

Description

Print advertisement created by DDB, India for Volkswagen, within the category: Automotive.

Caption

The Volkswagen Passat with Brake Assist.

Advertising Agency: DDB Mudra, Mumbai, India
Copywriter: Gururaj Rao
Art Directors: Ameya Soman, Manish Darji
Photographers: Gautam Patki, Sanjeev Nadkarni
Retoucher: Bharat Lakhani
Creative Director: Anshumani Khanna
National Creative Director: Rajeev Raja
Chief Creative Officer: Bobby Pawar
Log in to post comments

Highest Rated

peggylize's picture

Don't get it. Sorry.

peggylize
Activity Score 50
peggylize's picture

Don't get it. Sorry.

peggylize
Activity Score 50
Kriativity's picture

car!car!car!show it!!

Kriativity
Activity Score 414
ameyasoman's picture

does this idea become stronger just by showing the product?

ameyasoman
Activity Score 2
Art Director at india
ace85le's picture

weak concept, unappealing visual.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Bob.C's picture

If the benefit of the feature can be interpreted as a small photoshopped speed bump on the way to hitting somebody then it's the wrong feature or the wrong interpretation

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

salil07's picture

looks like there was no quality control done here. a speed bump as a brake assist for the new passat. huh? what next?

salil07
Activity Score 143
Creative Director |

Hand on my heart

Advertisement
Featured Content

Latest Collections

Advertisement