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Save the Vaal Environment

Campaign
Agency Network: 
Published/Aired: 
October 2010
Volkswagen:  Save the Vaal Environment

Description

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
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Highest Rated

Nude Copy's picture

am i seeing a poor art work here?

Nude Copy
Activity Score 1054
Copywriter at India
copycopycopy's picture

hehe.. nice

copycopycopy
Activity Score 148
Copywriter
Nude Copy's picture

am i seeing a poor art work here?

Nude Copy
Activity Score 1054
Copywriter at India
talkingisfree's picture

No, you're seeing not over artdirected-straight to the point idea.

talkingisfree
Activity Score 2712
Art Director
Nude Copy's picture

the donated ad space is a noble gesture though

Nude Copy
Activity Score 1054
Copywriter at India
luispiter's picture

Interesting... Good idea

luispiter
Activity Score 2756
comunication
BananAd's picture

It is great campaign! Fresh, catching, deep insight.

BananAd
Activity Score 103
Art Director
BananAd's picture

Idea is more important, than some "incorrect"(subjecive opinion) shaddow...

BananAd
Activity Score 103
Art Director
abake's picture

Love it!
Brilliant marketing idea takes center stage, no need for gimmicky art direction.

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

I love the idea, but I am not so sure it will fully work in the real world.

kleenex
Activity Score 58793
Web Designer/Developer
Direstion's picture

Honest and that usually works

Direstion
Activity Score 115
Planner at PZL advertising agency
Ron Burgundy's picture

wondering if they gave more of the ad space to the non profit, maybe it would dial it up a few notches

Ron Burgundy
Activity Score 1630
Art Director at Southern California
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